I guess the question is, who is this for? The answer is everyone. Have you thought about introducing this to news or independence? What do you think? I’m thinking, there’s a lot of other companies that could use this too. When you made the announcement, you had a union crew and it was tailored towards large theatrical productions. Now that that stage is set, we’re at the very beginning of turning it into a total industry standard. These are all elements of evolution that had to take place in order to set the stage for a direct camera and audio to post-production relationship to occur. Even home Wi-Fi was far weaker than it is today or business Wi-Fi. Remember, smartphones were new 10 years ago, and we didn’t have ways to leverage LTE networks. We didn’t have things like AWS 10 years ago, 4G was brand new. The way to make it work and the way to make it scalable and easy wasn’t there. There’s a lot of people that have been trying it, and I tried it a decade ago, but the infrastructure wasn’t there. We’re not the first people that whisper it into the market. But essentially, this technology, Frame.io didn’t invent the idea of Camera to Cloud. You’ve been gunning for this for a decade.” When she said that I released a lot because I think she’s right. A good friend of mine, Laura Pursley, said after we announced that she goes, “You’ve been working on this for 10 years.” She’s like, “This is your life’s work. How long have you been working on this in the background? Camera to Cloud is now a new feature set of Frame.io where we can actually have people on the set, in the field, and shooting directly into Frame.io, so that you can have access to everything you’re doing, even deliver it right to an editor while it’s still being shot in the process. It’s a really interactive space-professional video sharing and collaboration-in the Cloud. We have over a million people uploading millions of assets a day into the platform and sharing them, reviewing them, marking them, and delivering them. It’s the most popular professional review and approval tool in the world. For people who don’t know, what is Frame.io and what is Camera to Cloud?įrame.io is an online review and approval database. I think you really are going to change the future. There is just a huge audience for this in media producers worldwide no matter what you’re in. When you announced it, there was an immediate reaction in the industry about what you had presented. We’re looking forward to more communication with the community. I’m always happy to be back with you and always happy to talk to the listeners where we want the feedback because what we’re going to talk about today involves everybody. Like you said, we’ve known each other for years and been doing this a long time. I want to talk to you today about Camera to Cloud, Frame.io, post houses of the future, where we’re going. Michael, I’ve been bragging about you at the beginning of the show and here you are. Also, check out its new technology, Camera to Cloud, at frame.io/c2c. 58:50 – Cirina and Michael encourage listeners to visit Frame.io to learn more about its latest innovations.49:43 – Michael shares what he sees for the future of post-production.46:21 – Michael gives some tips on how to handle the versioning of files in Frame.io.36:32 – Cirina asks Michael how they made Frame.io’s file transfer function faster than other applications.29:38 – Michael explains how secure Frame.io is and its process of authentication and authorization of editors.23:09 – Michael talks about Frame.io’s naming convention and how it syncs up audio and video files.17:41 – Cirina asks Michael how DITs (Digital Imaging Technicians) feel about Frame.io.13:05 – Michael shares the process of how files are copied and sent to Frame.io.06:45 – Michael talks about the cameras and audio equipment that are compatible with Frame.io.02:23 – Michael explains what Frame.io and Camera to Cloud are, and how long he and the team have worked on them.00:01 – Cirina introduces Michael Cioni, the Global Senior Vice President of Innovation at Frame.io.Michael Cioni, Global SVP of Innovation, joins our host, Cirina Catania to explain in a deep dive under the hood how this will enable collaborators to transmit footage from camera/audio to their remote teams anywhere in the world, faster, easier and more secure than ever before. Frame.io recently launched Camera-to-Cloud and it shook our workflow foundations. There’s a new game in Techtown, and it is becoming the industry standard for remote collaboration over the cloud.
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